The program offers nearly 22 hours of skills-based instruction. The content is designed for pairing with other social and educational programming and provides participants with a foundation for launching careers that earn a living wage.

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The curriculum is:​

Becoming a Powerful Leader

• Define and differentiate between leadership and management

• Develop a strategy for overcoming new leadership challenges

• Evaluate motivational techniques and determine when to use them

• Identify the skills and relationships you need to foster that are crucial to your career development as a leader

Fundamentals of Digital Marketing

• Think like a customer-centric manager

• Analyze the roles played by key players in digital marketing

• Determine where your brand (or one you like) sits within the social/platform-integrated ecosystem

• Conduct a brand audit and brand voice workshop to define a clear brand voice for social media

• Design an overarching “big idea” and creative strategy to guide brand-generated content marketing activities

Entrepreneurial Thinking

• Cultivate an entrepreneurial mindset in how you approach new business opportunities within an existing firm

• Assemble the necessary tangible/intangible resources for realizing new opportunities

• Establish organizational processes and systems that balance the risks and rewards of new ideas to maximize the potential for success

• Scale and sustain the new entrepreneurial opportunity in order to drive competitive advantage

Career Assessment Skills

• Cultivate an entrepreneurial mindset in how you approach new business opportunities within an existing firm

• Assemble the necessary tangible/intangible resources for realizing new opportunities

• Establish organizational processes and systems that balance the risks and rewards of new ideas to maximize the potential for success

• Scale and sustain the new entrepreneurial opportunity in order to drive competitive advantage

Managing Time and Priorities

• Improve productivity by managing your time and priorities as well as the time and priorities of others

• Determine the needed frequency of time and priority audits so you can make thoughtful decisions regarding managing time and priorities

• Conduct an audit of priorities and assess how they fit in at seven levels of analysis

• Determine what is and is not getting done and how time is being used by conducting an audit of your and others’ use of time

• Evaluate your own and others’ skills and interests to better distribute work

• Examine the impact that time and task management can have on work and life